Bell - 'marker based' Augmented Reality succesfully enhances print campaign.
We helped Bell drive awareness for the launch of its Fibe service. A direct mail piece offered customers a chance to interact with their computers in a brand new way. Customers were able to go to a special website, hold the piece to their webcamera, and watch a 3D experience on their screen come to life.
Watch the video here
Direct Mail piece directs to special website.
Activate webcamera. Hold mailer in front. See interactive 3D experience come to life.
Result: more engagement and higher conversion.