Second Cup - location based mobile Augmented Reality
Second Cup is Canada’s largest specialty coffee franchisor. Since its inception, Second Cup has grown to more than 340 cafés across Canada and over 50 cafés internationally.
Discover what is around you.
For Second Cup Winvolve developed an Augmented Reality experience for iPhone and Android using Layar. The user downloads the application, fires it up and it automatically opens up the camera. The user looks through the camera (using a browser) and 'pans' around using the camera as a viewer. Second Cup Icons - representing locations - pop-up on the screen. The icons are in the direction of the cafe.
Search and Navigate.
By tapping on an Icon (location) the user opens a new menu in which he / she can choose to call the store, view the website or navigate to the store using Google Maps. More features can be added at anytime (coupons, video, pictures, twitter etc).
The Second Cup finder has directed users to the cafe of their choice and therefore increases sales.